Print Media Marketing Campaign Aimed to Save Lives from Drug Overdose
December 15, 2014
CG Design produced PORT Human Service’s print media marketing material to reach the local community of Greenville, NC. During the month of November 2014, PORT distributed free Naxalone kits to save the lives of those who overdose on heroin and pain pills. With narcotic overdoses on the rise, these kits reverse the effect of opiates and adds precious time while emergency responders are dispatched. One community study showed a 40 percent reduction in overdose mortality when they provide overdose prevention education and naloxone access. The image of the flyers shown above was put in the hands of local community professionals who have access to individuals who may benefit from such a life saving kit.
