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5 Steps to Designing a Great Favicon

July 27, 2018

If you are looking to design a favicon for your website, it might seem overwhelming at first. After all, there are a lot of factors to take into consideration. However, if you have the right strategy, then you can create a favicon that truly helps you accomplish your business goals. Here are five steps to keep in mind when designing a winning favicon for your site.

Image via Axis Realty

Simplicity

It can be tempting to try to design a favicon that is flashy, colorful, and ornate. However, when it comes to favicons, this usually isn’t a good idea. Favicons are tiny images with very little room for detail. Trying to pack too much into your design will result in a cluttered and messy favicon, potentially turning people away from your site.

Color Schemes

The colors that you choose for your favicon are crucial to its design. Don’t choose colors that do not mesh together well or that cancel each other out. Also be sure to design it with contrast in mind. If you have a white background with a light gray logo in the middle, for instance, then it could be hard or impossible for most users to see.

Image via Correlate – Dropbox

Symbolism

There are strong elements of symbolism in your favicon whether you plan them or not. People are going to make a first impression of your brand when they see it. Be sure that the symbols you choose evoke the right emotions that are relevant to your company’s mission.

Image via Crunchbase – Xyngular

Logo Matching

Your favicon is a creative opportunity to design something new and unique. But it also must be in line with your overall design themes and logos in your business. When in doubt, keep the favicon as close to the design of your core logo as possible to be consistent with your branding.

Boldness

People are more likely to remember something that they perceived to be bold or different. This means that your logo should use bright colors whenever possible. Consider taking your brand colors and turning up the saturation to create the favicon version. This also serves the purpose of making it stand out more when they are browsing the web and make them more likely to navigate to that tab again.

In today’s world, digital marketing and design are crucial to growing your brand. In other words, it pays to get it right. If you feel like you need professional help, reach out to our skilled design team.

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Unbelievable Brands That Have Taken Over Public Consciousness

January 29, 2018

When it comes to modern business, it can be tempting to simply look for the lowest price or most convenient option. And that’s what most companies try to compete with. However, you may want to look closer at what the companies you choose are doing that transcends the business world. The power of a company isn’t necessarily in having the lowest price or even in having the best product! It’s all about branding power. After all, there are some unbelievable brands that have taken over public consciousness in recent years:

The Honest Company

Founded by the actress and philanthropist Jessica Alba, this company offers some products for new moms. You can get diapers, safe cleaning products, and more without using harsh chemicals. Because of this, the brand has seen rapid growth.

Fabletics

If you have ever bought a pair of running shoes or leggings just to wish you could return them later, then you will understand the power behind Fabletics. They offer subscriptions for their fashionable sports clothing. That means you can wear something once, twice, or as many times as you want. When you’re done with it, they allow you to return it for something else.

Warby Parker

This brand has become famous for their “buy one give one” model. This means that when you purchase a pair of their sunglasses, they donate a pair of prescription glasses to people in need. This has cemented them as the leader in eyeware fashion in a sustainable way.

doTERRA

doTERRA is based out of Utah – the networking capital of the western hemisphere. This company is a multi-level marketing success that focuses on sharing its unique products with people all over the world so they can have an integrated approach to healthcare and better living. The company has team members all over the globe thanks to their rapid growth and great opportunities. Also, the company gives back to the community, such as women’s’ shelters and indigenous groups in Nepal – earning them a powerful brand wherever they have a presence.

Bombas

Have you ever wished that your socks were more stylish and unique? If so, it will be evident why Bombas has become a popular brand that everyone is talking about. The ability to get great looking socks that are fun and hip is a game changer for the footwear industry.

In today’s fast-moving digital world, the internet has brought people together more than ever. Technology is changing the way businesses innovate, grow, and give back. The companies above are known for their great products but also what they do to make the world a better place, and that’s something the world could use more of. A brand is more than just a logo – it’s a permanent presence in the brains of your audience. This begins with expert designers to match your message across all your marketing platforms.

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What Type of Logo Design Are You Getting for Five Bucks on Fiverr?

February 27, 2015

Well, it goes without saying that sites like Elance, 99Designs, and Envato Studio have established themselves as the go to for contracted projects of any type and size. Now, a whole new, super-cheap, high-volume, not entirely ethical or legitimate site has arrived. Fiverr has broken the mold in economical contracted services of any type. Ranging from graphics & design and online marketing to audio/music and programming. But what are you actually getting for your starting price of $5 (plus $.50 processing fee)? Likely, an international funds transfer fee.

Let’s take a look at what one company, The Logo Factory, had to deal with. Read their full story.

No doubt Fiverr is heavily inundated with accounts from outside the US and for good reason. As far as I can tell they are not state side at all. No address, phone support, nothing. Any site that says ‘International Limited’ with no way to contact them is a huge red flag. At least in my book.

According to The Logo Factory post, violation of US Copyright Law is really no big deal to these sellers. I mean…why should it be? It only applies to the US anyways. Who has the money or time to chase down somebody across the other side of the world in India or Sri Lanka. Somebody that is probably using an internet cafe at that. Not to mention there’s no International Copyright Law, unless you are a mega billion dollar company like Wal-Mart, McDonald’s, Pepsi or Coke that may be able to do something legally…and that’s a big MAYBE.

Voicing my personal frustrations as well as concerns for wanting to protect my own design business is really the motive behind this post. I just want to bring attention to this sort of thing and the frustrating and potentially harmful experience The Logo Factory had to endure. So, with that being said…be careful about hiring someone you don’t know via a site that may not host entirely reputable people…many are, but it only takes one bad apple to spoil the bunch. Thinking you’re getting a cheap service may also come at the expense of others who have genuinely poured their time and effort into what some are exploiting (and possibly breaking federal law) to gain a quick buck.

In conclusion, it seems Fiverr has a lot of good to offer, but there are also wolves in sheep’s clothing looking to make a profit no matter what it takes, and perhaps at your expense. Beware of the otherwise known scam/con-artists, hustler’s, hackers, swindlers, cheats, etc. that may be offering services you know “too good to be true”. Do your background research and remember to be a savvy shopper. If you think it’s a great deal, you may want to think again!

Thank you Graphic Artist’s Guild for this sharing this post.

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