How to Make Your Brand Stick in Your Customer’s Minds
Your brand name is the first thing people should see when they go to your business, use your product, or see an advertisement. Building a brand is not just about choosing a good-looking logo (although that is part of it). There are a several factors to consider in the process. If you want your image to stick in potential customer’s minds like the latest pop hit, keep reading.
Logo
The most prominent brands have logos that serve as visual symbols of the company. This symbol is supposed to be uncomplicated, yet bold and eye catching. Modern businesses have unique logos that can be three dimensional or include animation, etc. For a logo that appears online or in traditional print, add a graphic design that allows for more creative visual effects. Look for graphic design services where the designers are creative and understand the marketing importance of branding.
Relevance
You cannot choose a logo or graphic based solely on its appearance. Consider how relevant the image is to your company’s products and services. Use a design that promotes the mission and future goals of the company. A circle is a common symbol for unity and ideal for a hospital logo, but perhaps not an animal training business. It’s necessary to consider the underlying meaning of your brand design and make it easy to relate and understand.
SEO
Search engine optimization (SEO) techniques are needed to help people access your website online. Using SEO tools will affect how prominently your brand appears in searches and how quickly your business will be found online. As a result, you should improve your marketing campaign and boost the visibility to your site. Leverage free SEO tools designed for small business owners. Many will help you to research keywords, check your site’s ranking, and audit your current marketing efforts.
Attach your company’s brand to SEO content that consists of text, images, and videos. Your customers will become more familiar with a logo that appears frequently in your blog posts or in the corners of pictures. If you prefer videos, have your brand appear at the start or end of each video.
Reviews
If you’re trying to grow your business, then know that your online reviews can make or break your brand image. More and more people go online to research businesses before buying their products and using their services. If you have negative reviews or if you’re lacking online reviews altogether, then the customers will be less likely to give your business a try.
According to Podium, Google reviews can increase trust and credibility in your business, influence purchase decisions, and improve local search ranking. If your goal is to attract more customers and support a positive brand image, then online reviews will prove essential to achieving this goal. So be proactive about seeking out reviews from your customers. It will be well worth the effort.
Research
Research the branding success of businesses in different industries. List the most memorable brands that you have remembered long after you stopped using their services. Then, list the factors that determine the success of each one. Analyzing your competition can help you discover what might be missing from your business as well.
The design of your brand affects its popularity and familiarity with consumers. As your company gains more online customers, you’ll see it on webpages, in Web banners, and many other corners of the internet. You need an image that sticks in your customers’ minds long after they leave your business. Know your own company first, and decide what is relevant to your products and services as you adjust your marketing strategies.
